Come on, people! When is enough enough? Yesterday environmental-marketing company TerraChoice released a study that states more than 95% of the 5,000 consumer products they examined committed at least one "greenwashing" offense, including "fibbing about or having no proof of environmental claims, vague or poorly defined marketing language... and the use of fake labels designed to imply a product has third-party certification or endorsement of its claims."
But 95%?! Really? That's crazy!
The biggest offenders were apparently products claiming to be BPA-free and phthalates-free, as well as those claiming to be in compliant with ENERGY STAR requirements. The report states that not a single "green" toy was free of greenwashing, and that less than 1% of baby products were "sin free."
Read the full article at the Wall Street Journal Online.
Related Post: FTC Announces Tighter Rules for Green Claims