This is not your typical "Before & After" post in that nothing in this home was upgraded, updated, reworked, revamped, or otherwise changed... except the photography. Real estate photographer Harry Lim featured a series of photos he took of a home side-by-side with the original real estate listing images to illustrate the value of hiring a professional photographer as part of your selling strategy. You be the judge: Would you be more interested in this house with Lim's photos?
Below, you can see Lim shot the home's kitchen from a different angle, which also shows more of the home's layout. And the lighting is much more inviting.
And in the living room, the lighting is brighter and better shows off the outdoor greenery in Lim's photo. Again, the wider angle makes the space seem larger and conveys the flow of the home.
You can see more comparisons of other rooms on Lim's blog. He notes that after a long eight months idle on the market, the house sold just eight days after the realtor posted the new photos. Coincidence? Maybe, but I've looked at plenty of online real estate images and am definitely drawn to homes with better photographs.
In my local rental market it's not uncommon for multiple agencies to each post their own photos of an apartment and the differences can be huge in terms of the home's appeal. In this example, the original photos aren't even terrible, but the pro versions really show off the home better.
What do you think — worth the investment?
Re-edited from a post originally published 3.17.2015 - TW