This is not your typical 'Before & After' post in that nothing in this kitchen was upgraded, updated, reworked, revamped, or otherwise changed...except the photography. Real estate photographer Harry Lim recently posted a series of photos he took of a home side-by-side with the original real estate listing images to illustrate the value of hiring a professional photographer as part of your selling strategy. You be the judge - would you be more interested in this house with Lim's photos?
Lim shot the kitchen from a different angle which also shows more of the home's layout. And, the lighting is much more inviting.
In the living room, the lighting is brighter and shows off the outdoor greenery. Again, the wider angle makes the space seem larger and conveys the flow of the home.
You can see more comparisons of other rooms and the house exterior on Lim's blog. He notes that after eight months on the market, the house sold eight days after the realtor posted the new photos. Coincidence? Maybe, but I've looked at plenty of online real estate images and am definitely drawn to homes with better photographs.
In my local rental market it's not uncommon for multiple agencies to each post their own photos of an apartment and the differences can be huge in terms of the home's appeal. In this example, the original photos aren't even terrible, but the pro versions really show off the home better.
What do you think - worth the investment?