Green washing at its finest (or not, considering the product comes in decidedly not-eco-friendly plastic bottles).
It's often easy to see the merits of buying organic fruits, veggies, meats, dairy, and even clothing (at any rate, keeping pesticides away from our close-knit environment), but sometimes our budget dictates otherwise. So we cave on things (like opting for local, non-organic peaches rather than the organic ones from a few states over). And we'd most certainly not opt for purchasing organic water.
But what about you? What pushes your organic buttons (or doesn't)?
Read more: Organic Water: A New Marketing Wave at NPR