Oyster: All You Can Read For $9.95

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The all-you-can consume TV/movies subscription model worked for Netflix, and now Oyster hopes for similar success offering members 100,000 books to choose from with a $9.95/month, all-you-can-read book rental service. The iOS app is specifically optimized and designed for iPhone/Touch screens, combining elements of Goodreads' social community recommendations culture and Amazon's marketplace, tied all together with a clean iOS-centric design. Right now the service is by invite-only, but you can request one for free here.