Simple. From the colors to the function, these USB drives/Digital Audio Players are remarkably simplistic in their design. We were drawn to their vibrant array of colors, and think it would be easy to spot in the bottom of a bag or on our desk. Not only are they useful for transporting files, but can hold up to 512MB of music. They will be available in Japan in September and run around $33. Keep an eye out on your favorite Japanese importer online store, like Dynamism.