Since its opening in 2008, Palihouse Holloway has been a cool spot, whether as a setting for a party (GiltGroup held their Los Angeles bash there) or a place to stay. Now the same group has opened a spot on Melrose, just west of Fairfax, just across from Jonathan Adler and down the block from Fred Segal, that promises to be just as cool. It's a spot for vacationers as well as for locals who are encouraged to meet for coffee and bring their laptops. A close look at the renovation also reveals it as an inspiration to renters. Let me share why.
Conceived by owner Avi Brosh, the space, formerly a senior living center, has, like a rental apartment, been decorated but not renovated. Its changes are cosmetic rather than structural, an inspiration to renters whose hands are tied when it comes to moving walls or amplifying bathrooms. Design challenges (no closets!) are turned into design assets (check out what they've done to create a space that makes even hanging clothes a cool activity!). Dark walls, painted peacock, are both smolderingly sexy and usual. What really struck me was the furniture. A quirky mix of industrial, traditional and shabby chic, it's a mix that's unexpected and decidely modern. And, for the renter who's just starting out, finding similar pieces, whether at a flea market, thrift store, or big box store is relatively easy and will leave less of a dent in your wallet than mid-century modern.
- At the reception area, a quirky mix of found paintings is set off by simple lamps and a deep pumpkin walls. Traditional wood accents and books turned so their pages rather than their spines face outward (a quirky trend we've been noticing in quite a few places) complete the scene.
- In the front entry, the mix of leather, velvet and linen against ghost wood walls, has echoes of shabby chic but restraint and a prickly plant on a pile of books give it modern edge.
- Love this closet! A nook near the entryway becomes a sculptural place to store clothes.
- A simple industrial stool and lamp against a wall covered in cork, form a simple but effective setting for bedside needs.
- Metal cafe and utility chairs surround iron garden tables, for a simple look that's easily recreated in your own space.
- Surely this is stuff, or its breathren, are things you've passed over at your local charity shop. Reconsider them. Note the elements that pull it together: strong color on the walls, off scale accessories, a restraint in the arrangement and a mix -- industrial, shabby chic, chinoiserie, frou frou -- that is just this side of unexpected.
More Info: Palihotel Melrose