Pampers Getting In On the Designer Diapers Action

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Although lacking the humor (or cheese, depending on your point of view) factor of Huggie's denim diapers, Pampers seems to also be of the belief that parents want more fashionable disposable diaper options for their tots. They've brought in the big designer guns with 11 styles created by Cynthia Rowley including pastels, stripes, madras and ruffles to be sold at Target this summer (for $6 more a pack!).

We think they're right that parents would love diapers without Winnie the Poo and Elmo, but Seventh Generation (simple, plain, unbleached) has known that for awhile.

• Read more about Pamper's new diapers here.

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As Apartment Therapy's Managing Editor, Carrie covers design and modern homelife with children. A lapsed librarian, she lives in Brooklyn with her husband and two kids and is in contention to break the record for most hours spent at the playground.