Airbnb & Pantone Bring the Color of the Year to Life in this Home

Airbnb & Pantone Bring the Color of the Year to Life in this Home

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Dan Koday
Jan 25, 2017

Greenery, Pantone's 2017 Color of the Year, represents our (re)connection to nature. To solidify that (without actually having to sleep outside during, you know, winter), Airbnb has introduced an "Outside In" home in collaboration with Pantone to celebrate this year's fresh hue.

"Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose," says Leatrice Eiseman, Executive Director of the Pantone Color Institute. And this collaboration with Airbnb is meant to do just that.

Located in the increasingly trendy and upscale Clerkenwell neighborhood of London, the "Outside In" House is an urban oasis filled with everything you'd normally find in a forest or a desert—lush greenery that include full-size trees, ferns, cacti, succulents and more—all behind a perfectly painted Pantone 15-0343 Greenery front door.

According to Airbnb, once you venture inside, you'll find "a woodland reception [area], an indoor greenhouse that doubles as a dining room, garden bedroom with mown lawn, topiaries and soporific plants, a tented nook for children to sleep in and an herb garden kitchen." Sign us up.

For about $250 a night, The "Outside In" house is available now for overnight bookings between January 27-30, which means you'll have to move fast if you plan to sleep under the greens. You can also experience the house during the day (and for free) by partaking in a variety of Experiences, a feature which was newly launched by Airbnb late last year and provides travelers with one-of-a-kind experiences led by local experts.

At the "Inside Out" house, guests will be able to get schooled in plant life and create their own terrarium, DIY their own wallpaper, and make their own gin. These Experiences can all be booked through the Airbnb app or Eventbrite — and you can be sure they'll go fast.

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