DESIGN DETAILS:
• Designed by Belgian interior designer Michel Penneman and Belgian architect Olivier Hannaert, each of the hotel’s seven floors are enlightened by different color palettes to complement guests’ emotions with distinctive hues – whether vivid or subdued.
• The guest rooms are works of art – white walls and bedding provide a clean, crisp canvas for saturated pops of vibrant color. Adding to the artistry, rooms feature photographic installations created by renowned Belgian photographer Victor Levy that include a spectrum of vibrant PANTONE Colors to create a unique ambiance in each room.
COLOR CHOICES:
The rooms and suites are patterned after one of seven distinct PANTONE Color palettes:

Which palette would you choose for a weekend getaway?
MORE INFO: Pantone Hotel






Shaw's Original Fir...
Um... wow...
My thoughts on Pantone as a whole:
Why try to reinvent the color-wheel? Pantone already did it for you and they did the single most comprehensible and purist guide to color, getting it perfectly right the first time around... and they've been banking on that one single thing FOR YEARS. What happens when you don't have ANY ways of improving your VERY basic product? Create crap to market it SLIGHTLY differently? Become gimmicky? Create a plethora of weird excuses to sell over-priced paint chips?
This hotel to me is extraneous, almost ugly; but as with anything with a designer tag... it'll have its die-hard fans. :(
The rooms aren't even colorful. They're boring actually. I kind of like the colored glass...otherwise they kind of just look like any other hotel room.
Djluckyonline: Design, in general, thrives because of man's never-ending quest for innovation, variety, creativity, individuality, [fill in the blank]...
Pantone is evolving. It has to (whether you like it or not).
Not saying I like this project, but goodluck to this pioneering company.
ComfortSeeker: If you've read a LOT of my past posts have been about innovating, creating, etc. even at the expense of ripping-off genius design, as long as it's done the right way. That's what design is, always moving forward solving problems and making life more beautiful for everyone. Pantone isn't solving any new problems (for pete's sake, even BudLight has a hotel now!), they're not making life any easier, better or even more beautiful with this offering.
I was ok with the Pantone guide for the iPhone, that was neat and useful... probably not very accurate, but nonetheless innovative and definitely solved a lot of quick-fix dilemmas for the people that bought it.
THIS HOTEL doesn't fit that innovation, variety, creativity, individuality, [fill in the blank] concept, because it's NOT a good one. For all I care, Pantone can make ice cream, and if done right, it'll be GREAT; but this seemed more like an excuse to make a quick buck out of their minions instead of helping the design community, or the world as we know it, as much as their original product did.
Boring and useless. I mean how many hours are you going to spend in that hotel room while vacationing in or visiting Brussels...especially when you are paying by the Euro and not US Dollar.
You can see some more images of the Pantone Hotel, including the exterior) here:
http://ifitshipitshere.blogspot.com/2010/05/pantone-hotel-in-brussels-offers.html
enjoy!