Pantone's New App Turns Life into A Color Palette

Pantone's New App Turns Life into A Color Palette

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Tara Bellucci
Aug 12, 2016
(Image credit: Pantone)

When it comes to color, Pantone is the alpha and the omega. The company's new app, Pantone Studio, is a workhorse for designers, but has some fun features for the rest of us, too.

Pantone's put everything they're known for into this app, including articles and research from Pantone Color Institute and Color Guides with thousands of swatches.

(Image credit: Pantone)

There's the color picker that turns your phone into an eyedropper tool, where snapping a photo matches that real world object to a Pantone swatch (and the RGB/CMYK/Hex breakdowns). Once you do that, you can share your color palettes on social media, or directly to Adobe Creative Cloud. It'll also turn your Instagram photos into a pixelated swatch of colors.

"It's moving from designing with color to designing because of color," John Noe, CEO of Rokkan, the design firm Pantone collaborated with on the app, tells Co.Design. "You start looking at the world around you differently."

Though a non-designer might not want to spring for it; Pantone Studio costs $8 billed monthly, or $60 billed annually.

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