As the feature on Gizmodo puts it, "Extends cell phone to bed, ruins life." We aren't sure if this is a good thing or not.
The blue-tooth enabled cushion would allow you to read your child a bedtime story while they're snuggled into their bed and you're on a business trip.
All of the other possible reasons we can come up with to actually want to use a product like this are either for making a demanding job a bit easier to bear, or are for the cell phone-addicted, primarily in their teens.
It could allow you to take work calls in the middle of the night from 'round-the-world without even so much as lifting your head. Or you could just get a job that doesn't require you to own this pillow to have a life--or get some sleep.