When the first generation of Aurea HDTVs was released by Philips in 2007, they cost almost $7,000. Sure, LCD backlight bleed is a problem, but that problem wasn't worth spending that much money to resolve it.
Back in 2007, Aurea HDTVs changed dramatically by lighting up the edges of the TV, not just the background. Now, Aurea HDTVs start at around $2,000. The third generation of Aurea TVs will feature the same transparent Active Frame, which now sports 250 LEDs! It's supposed to color match what's being displayed on the screen exactly.
The results should be a better viewing experience. The sets will still come with the motion sensitive remote control and comes with Net TV for quick access to content from YouTube, eBay, Tomtom, and more. This set is 42-inches with full HD resolution. The HDTV comes with an integrated HD receivers and is network compliant, so you can access media from your PC through your home network. Sounds pretty cool and it's coming soon.