Philips Gets Serious About Immersion

Philips Gets Serious About Immersion

Anthony Nguyen
Jan 20, 2009

We aren't too sure whether to be impressed or frustrated by the new standard that Philips is attempting to introduce to the consumers this coming year with their new 56-incher that features the world's first a 21:9 aspect ratio LCD HDTV. Sure, we've seen our share of wide-aspect stuff - we got ultra-wide aquariums, bulletin boards, and dual-monitor setups. But a super long movie watching machine? Hmm... we think it's time for some Photoshop...

Seeing as blockbuster hits these days are filmed in the 2.39:1 format, the 21:9 ratio doesn't sound that too crazy when you think about it. The Philips Cinema 21:9 LCD TV also features Ambilight Spectra light technology, which basically lightens the edges of the screen to avoid eyestrain when watching movies in a dimly lit room. It all adds up to an immersible experience Philips is hoping to achieve with a high end set that we, admittedly, are extremely curious to experience sometime in the near future.

Expect these sets to be hitting stores later this year in Europe, possibly later in the United States. Pricing has yet to be announced. More information can be found on their website.

[via Uncrate]

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