"Phoenix"- New Prototype from Motel 6

"Phoenix"- New Prototype from Motel 6

Jonathan
Mar 17, 2008

It's not uncommon for many of us to find inspiration from some of the great hotels we've stayed in or seen in magazines...The Parker Palm Springs, The Viceroy, Hotel Fox, Ace Hotel... Motel 6? Last week it was announced that the Motel 6 chain unveiled a new protoype called "Phoenix"...

We came across this via Unbeige. According to this article at Hotel&Motel Management (an trade site for the hospitality industry), "The Phoenix prototype, named after the mythical bird symbolizing rebirth and renewal, signifies the reinvention of Motel 6 and the re-establishing of its position as the uncontested leader in price value in the economy segment. True to the spirit of Motel 6, the new design is simple, functional and straight to the point. Priestman Goode of London designed the room to optimize the use of space by combining multiple functions into a single piece of furniture to provide modern functionality."

Apparently early consumer feedback "found the new prototype to have a modern, European boutique-style flair that they find both unexpected and appealing." According to Motel 6 president Jim Amorosia, "This design embodies the heart of Motel 6 – it's no-frills, uncomplicated and efficient with a new modern edge."

What do you guys think?

Read the article here for more details.

[ images via ACCOR ] (via Unbeige)

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