We've seen the photographic works of Massimo Vitali appear in many interior design magazine spreads, where his images add life, color, and a sense of modernity to room scenes — and pointed social commentary for those who care to look more closely.
All of Vitale's photographs are made in public places where the people captured can't be identified as individuals; rather, the artist comments on the homogeneity he observes and the hints at the more interesting interpersonal connections he imagines between them. People are commodified as bright shapes in a visual composition by the photographer just as they commodify their bodies on the beach, and use branded objects to help them enjoy their time, such as umbrellas, drinks, and hotels.
Images: 1-2. Philip Gorrivan at Canadian House & Home; 3. Steven Gambrel at HouseBeautiful; 4. Burley Katon Halliday at Elle Decor; 5. Trip Haenisch at Elle Decor.