Pinterest: The Clueless Boyfriend's Valentine's Day Lifesaver

If you're a guy reading this, and you find yourself scrambling every year around Valentine's for gift ideas, you might want to try visiting the site your better half has been obsessively visiting: Pinterest. Because if there's any place on the internet where it seems like a girl (and a few of us guys) share our fav decor, fashion, and accessories wishes on display, it's right there on the love of your life's board!

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Quick primer for Pinterest n00bs: think of it as an Amazon wish list, but with a more worldly, designer-ish collection curated by members. Items are added/liked at a fiendish pace, perpetuating the reason you might find your girlfriend/wife at the computer with the same tired eyes of an epic Call of Duty session. Instead of aiming for enemy combatants, Pinterest devotees are clicking away, constantly adding items to their inboard, sometimes for inspiration, other times to keep a wish list.

Did you read that? W I S H L I S T. A list comprised of the very items your beloved already wants and would undoubtedly appreciate. As a moderately avid user myself, I can report back people's Pinterest pages usually offer a wide range of inspirations for good gift ideas. And not just product, so it's not all about "things" (you'll just have to explain "Ryan Gosling" was not a purchasable option, despite being pinned on her board).

Especially popular are pins categorized as dream destinations, favourite music (Valentine's playlist!) and books, romantic DIY projects, and links to tasty recipes to refer to before donning on your "Kiss the Cook" apron. Even if you're on a budget, there's a good chance your Pinterest-loving girlfriend has a few smaller, but coveted pieces which will ensure you don't have to resort to the "whaddya think I should get her?" question at the department store on the day of Valentine's.

And of course, if your significant other is an Apartment Therapy reader, there's our Apartment Therapy Pinterest page to guide you to some inspiring decor gift ideas, alongside our Apartment Therapy Tech boards for your tech loving significant other.