Fall colors have begun arriving at the local florists
After the release of Flower Confidential, author Amy Stewart received so much correspondence from florists asking how she thinks they should communicate with customers, that she has begun listing on her blog twelve reasons why it makes sense to buy from a florist.
It is a good topic to contemplate as the weather cools and many of us prepare to spend a little more time at home...
Some of what you might find at a good florist (and what I know I would love for them to advertise):
- Know to expect fresh, high quality flowers (and possibly a vase life guarantee)
- They are always on the lookout for something special, flowers with bigger blossoms, longer stems, a garden fragrance, something unique from the growers
- They don't just sell flowers; they are artists
- They go the extra mile for the customer and ensure a perfect delivery - no matter the location
- They carry flowers grown responsibly by certified growers
- They are a business rooted in the community (Amy's list of reasons has florists among the most charitable, with both time and resources)
Amy Stewart does say that just like an affordable bottle of wine we can always enjoy a supermarket (or deli) bouquet, too. And here in the city the Wholefoods chain tries very hard to deliver beautiful arrangements and also partners up with Organic Bouquet.
As we find ourselves either entertaining or staying indoors in the coming months, the presence of beautiful flowers becomes a more meaningful and noticeable addition to an apartment. If you are thinking about making a vase of flowers a regular addition, Amy's reasons make you slow down when you pass the local florist, pay attention to their selection of flowers and appreciate the luxury of a specially arranged bouquet.
matt at apartment therapy dot com