With the amount of chemicals we use to clean and maintain our city (including our green spaces), I am at the very least inspired by Terracycle's efforts to create a product that is safe for us and goes easy on our resources.
But they have stirred up a hornet's nest with their claims of having a superior product to a leading brand of synthetic fertilizer - oh, and by using the colors green and yellow. Scott's is sueing on both counts.Terracycle is a small company that makes all-natural fertilizers (from worm poop) packaged in drink bottles that they collect and wash (and give you money for sending them in). They have been awarded the ZeroFootprint Seal. They also donate money to charities. They are right for us, and for business models, on many levels.
Terracycle's 25 year old founder, Tom Szaky
The bottles look similar...but are they that similar in apearance? In the end this fight may be more important in opening up the chance to give companies more freedom to challenge and hold Scott's more accountable for what they sell. At the very least it opens up dialogue on what we are buying for our gardens and parks, and may also bring more attention to other organic and natural solutions that already exist.
Read more about the lawsuit at www.suedbyscotts.com.
Read a discussion already in progress at GardenRant.
What say you?
matt at apartmenttherapy dot com