Must have. Now please.

You know, Apartment Therapy, you can post crap like this OR you can claim to be a website that supports efforts to be environmentally friendly. Not both.

This is so good!

if i gave that to my 4 yr old daughter, she would use up the whole thing in like 2 days.

Awesome! I want to pull them apart and make a giant Post-It accordian out of them.

That has to be the coolest thing ever!!!! I want to play.

That is such a great idea.

Clever for an adult, but for kids I'll stick with the roll of butcher paper on a table.

I'm with @AlmondJoy -- amusing but VERY eco-UNfriendly. I wish everyone would consider how frivolous design choices on a large scale impact on our planet. It's pretty bogus to be proud to "recycle" and then create (and consume) products like this.

It's cool...but I would not want to spill my coffee on it! :)

It's cool, but like others here I worry that a kid will make one scribble on the giant paper and then rip it off. I see kids do this with small notebooks and I have to remind them not to waste the paper just because of one mark they don't like. It would be even worse with such a novelty like this, they'd get really excited and there'd be lots of waste.

@Almond Joy and @Sherybinnh: did it ever occur to you how much paper is actually used in the design process of all the things that claim to be "eco-friendly" and how do you know that it's using recycled paper? In reality, this could be really useful for brainstorming or taking notes. stop hating, for an adult this would be awesome, kids-kind of a waste of money. Stop hating and lighten up.

@Ladesign: I believe most design work is done on computers these days, not on massive pads of paper. As for recycled paper: recycling isn't an environmental magic wand, you know. Paper doesn't recycle itself; the process actually uses huge amounts of power and water.

This product has nothing to do with more effective brainstorming or note-taking, it's a gimmick ('Oooh, big honking Post-It notes, Cool and ironic, MUST HAVE!'). And I'll hate it all I want, because I don't think it deserves to be promoted on a site like AT.

I think it is quite clever.

I love this! Hope I can find this product in Holland.

It's clever and I don't see a problem w/it.

Paper is, after all, recyclable (although I think a spy a wad of it in the wastebasket by the desk) and trees are a renewable resource. Plant one today!

As for concerns about children wasting the paper w/one scribble per sheet : the room pictured looks like an adult work space-- albeit one seriously lacking in furniture. Plus it's an adult-sized desk and chair. No one is saying this is a product designed for kids.

all design done on computers? hahaha. right.
these comments about sustainability make me SO angry.

time to pack it in artists, paper is obsolete. you can only sketch on your ipads (which'll be tossed when they are broken) kids too, toss those crayons!

smart people.

It's called a work station (why isn't 'desk' good enough?) and nothing was said about kids. And I'd like to meet the tiger parent that tells their kid to go to their 'work station'.

This would really make a dent in the environment? Oh please! It's clever, but not going to catch on. Wouldn't be hard to make, but markers would likely bleed through unless a same size piece of cardboard went underneath the work sheet. 24 x 36 or larger; that's going to be one heavy table!

O...M...G!!!!! I LOVE THIS!!! Now with other people's concerns... maybe it is made from recycled paper that you can recycle again? No one has bothered to ask that since the article didn't have much information other than the fact that it was a new, very cool, design. Let's not assume immediately that they have used every non-eco-friendly material to make this table. Now onto the kid thing... this is one of those items that would be a "Mommy only" piece of furniture kind of like my antique vanity! I would be soooo greedy with this piece of furniture it wouldn't even be funny! My art and doodles would go to a whole new level LOL!! I doubt I will ever be able to afford an Italian designer, so I wonder if I could DIY this? Thin layer of Rubber cement to make my own post it style pad? Hmmmmm definitely be thinking about this one long and hard until I get it!

@Telephone - calm down. I said *most* design work is done on computers, not *all*. A statement by which I stand.

Nobody said anything about artists. As for children: yeah, they'd wast a ton if it in 3 seconds.

Hi Folks.
I've been an interior designer for 20 years.

All ideas start on paper in the studio and then move to the computer; but don't be fooled, computer aided design generates more paper waste then you can imagine. I mean tons of paper. Factor in all of the other consultants on the job and we can level a small forest for a modest size project. =:-z

Cute idea, but my kids would have had every page painted, shredded, crumbled, posted, etc. within 30 minutes of placing it in the room.

@CHARLIE26 are you a designer? because I actually am, you know how much paper I run through on a weekly basis? computers are great when you know what you're doing, but if you can't actually DRAW then you're up a creek because you can't get your ideas out.