Here's a quick and fun diversion: take a quiz and see how well you know the ingredients and policies behind some very familiar household brands. We promise it doesn't take as long as some of the carbon calculators we've covered in the past... nor is it as depressing.
Pop over to Beneath the Label to take the quiz, then zip back over here and tell us how you did.
We scored a 3 out of 5...

Shaw's Original Fir...
3 out of 5 here too. I didn't realize unilever still practiced animal testing...
3 out of 5. It was the last two that got me.
Woo! Four out of five!
five out of five...which leads to:
Results
You answered 5 out of 5 questions correctly.
Now play the bonus round!
Want to know which laptop is rated best environmentally, which lipstick has lead in it, which bank is the most employee-friendly, or which automobile manufacturer makes the cleanest cars?
We saved some of the best questions for the next round. To answer 6 more questions and really test your Product IQ, sign up to the right.
If you'd like, we'll also keep you informed about our efforts to make additional product and company data as available! Or you can learn more at www.taoit.com.
I'm not ready to sign up for yet another mailing list...leaving the tab open for now in case I change my mind...
=;p
5 out of 5 for me :)
5/5, yo.
I got 8/11 right. How did that happen?