Pop Up Sponges

Maxwell’s Daily Find 09.07.12

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Pop Up Sponges

• $15.95
Williams-Sonoma

This is for spring cleaning month! These old favorites, pop-up sponges, have drawn some criticism, but we think they are one of the nicest sponge choices you can make in the kitchen. They make us feel like we're home, wherever we are. Apparently Chuck Williams discovered these absorbent sponges while traveling in Europe years ago, and he brought them back to Williams-Sonoma where they became an instant customer favorite.

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.