Super Bowl to Drive Purchases of 2M+ HDTVs

Super Bowl to Drive Purchases of 2M+ HDTVs

Kate
Jan 29, 2008

That's right, over 2.4 million HDTVs will be bought because of the Superbowl, according to Digital Home. It's a $2.2 billion revenue stream for stores, and it doesn't stop there: more people are also staying near their computer and cell phones at the same time to multi-task related to the game. More on that after the jump...

Are you planning on buying a new TV for the big game? Let us know in the comments what you're looking at and what pushed you from considering to buying at this point.

Need to know what questions to ask when buying a TV? We've got a list of our "How Tos" after the jump.

From the Digital Home article:

"We have long known the Super Bowl influences HDTV unit sales," said Tim Herbert, CEA's senior director of market research. "We are now finding ties to other technologies consumers use to enhance their Super Bowl experience. This year, 18 percent of consumers watching the game expect to have a laptop PC nearby to check stats, IM with friends or check betting lines. Another 12 percent plan to use a PC in another room to check statistics during the game and 13 percent expect to use their mobile phone for the same purpose."

It's better to watch Superbowl--and the commercials, and the half-time show--on a bigger TV, but we also think that making wise choices in your purchases, not just running out to buy one for the game. Check out our buying guides if you think you need a new HDTV for the big game.

Unplggd's Guides:

- Photo by Matt Ryall.

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