Look! Urban Camouflage at IKEA

Look! Urban Camouflage at IKEA

Gregory Han
Mar 5, 2009

click for more pics
We admit we're a bit averse to going to our local IKEA because of the hordes of shoppers that make the experience less enjoyable than the catalog and commercials advertise (though we are big fans of their cafe offerings). But we'd definitely be more apt to go more often if we ran into this sort of shenanigans while shopping at IKEA. Check out what it's all about above and below with details...
Urban Camouflage deals with the question how to camouflage oneself and one's identity in the urban space. Our costumes are inspired by the «ghillie suits», the military camouflage suit. It was an adventure to wear the suit in the stores because of the conflicts with the employees, the reaction of the customers and also to see the pretty well camouflage effect in a real situation.

Check out more photos of hidden camouflaged IKEA creations here. From now on, we're poking the bag and products piles, just in case.

[Thanks to Jason for sending this; additional video found via Laughing Squid]

Created with Sketch.