Rescued in Style. Mooi uit de brand — Dutch for "rescued in style" — was a recent design competition requesting student designers to make fire safety more attractive. (Apparently few Dutch homes have smoke detectors). The winner of the competion was Louise van der Veld for her Chick-a-Dee design. This is one of those obvious solutions where we'll ask ourselves "Why didn't I think of that?"... The Mooi uit de brand site is in Dutch and of little help to us. We found most of the information via Style Files and Core77.