Anna Sova gets a mention in Entrepreneur Magazine's Annual 100 Brilliant Ideas for her food paint which has zero, not low, VOC's. Their site boasts paint made from organic materials like titanium dioxide as used in powdered donuts and milk casein as used in milkshakes. Now for the omission. In the many apartments I've lived and painted, I have never once chosen a paint based on its VOC count. My loyalty has always been to the color. Fortunately, Anna Sova's new line offers a multitude of inspiring colors in equally inspiring color collections like Ancient Asia, Mid Century Modern, and Odd Sorbets.
VOC is short for Volatile Organic Compound and according to the EPA is one of the leading causes for poor indoor air quality. Over time these compounds evaporate into the atmosphere which we breathe and absorb through our skin which can trigger and cause respiratory issues. Until fairly recently all paints have contained varying levels of VOC's as these very chemicals (such as petroleum) were responsible for the paints performance. The inclusion of VOC's meant better coverage and better wear and tear.
So, I am curious Apartment Therapy readers, what is your experience with low or zero VOC paint?
(Images: Anna Sova)