Kmart, Walmart, Taget, Sears and Toys R Us with an eye toward portrayals of gender. He found that not only were boys and girls usually depicted using toys that fell into traditional gender roles (e.g. girls using play kitchens, boys riding on cars), but that pictures of girls in general were underrepresented within toy catalogs (Sears fell the shortest in this category, only showing girls in 17% of its imagery). Here are a few examples from Top Toy's catalog for BR-Toys: Thinking Outside the Gender Toy Box (or Not), about a survey of parents exploring attitudes toward gender and toys.
Further Reading:(Images: BR Toy catalog)
• Top Toys Press Release
• "Swedish Toys"R"Us Christmas Catalog Challenges Gender Stereotypes" on Huffington Post
• "Sweden makes my gender-free toy Christmas wish come true" on The Guardian
• "Parents Are Freaking Out Over These Gender-Bending Toys 'R' Us Ads From Sweden" on Business Insider
• "Swedish Toys R Us Catalogue: Where Children Take Aim at Stereotypes" on The Toy Detectives