Preserve founder Eric Hudson
Preserve, maker of yogurt cup toothbrushes and razors, recycled cutting boards, and tableware, has been leading the charge to recycle the often unrecyclable #5 plastic with its 'Gimme 5' campaign. A recent interview with Preserve founder Eric Hudson on The Living Principles gave some insight into his company's mission:
Here are a few excerpts from the interview:
An environmentally friendly product is more than just a product, it's a product system. It's more than the toothbrush in your hand, it's about how that toothbrush got to your hand, how it is manufactured, and what you do with it after you're done with it. Because of the complexity of these product systems, we often encounter the Law of Unintended Consequences. A classic example of this is when someone buys a hybrid car, feels less guilty about driving it, and so drives more miles than normal, effectively canceling out any environmental gain from buying the hybrid car.
Sustainable design isn't simple—it's incredibly complex. One of Preserve's underlying sustainable design principles is to consider the entire system during the design process. Once you understand how all the different pieces of a system connect to each other, you can create a solution that effectively addresses all of a system's needs with as little environmental impact as possible.
The desire to make great environment friendly products never stops. As Preserve grows, we've thought deeply about creating regional production and supply chains to decrease the environmental footprint of transportation in our supply chain. A toothbrush made from yogurt cups is great, but a toothbrush made from yogurt cups that were sourced locally is even better.