PSFK

Behind the Blog

Name: Piers Fawkes of PSFK

Location: New York City
Size: About ten people work here full time. Just under a million impressions a month

Tell us a bit about PSFK: PSFK is a daily ideas site &mdash subjects range from art to business, from cars to tech. It was launched in June 2004 when PSFK began as my personal project when I moved from London to New York. My first collaborator was Simon King and I mixed his initials with mine to name the site. Over time the site became popular as more content was published on a wide array of subjects by contributors from around the world.

How would you describe your office?
Beautiful Soho loft. We are spoiled here.

How long have you been there?
Since the end of 2009 when we expanded the staff to ten full time employees.

In terms of layout and organization of your work space, what are specific details that you’re particularly proud of?
It’s a long-desk office. We all sit together and I sit closest to the entrance and am often the first to welcome guests. I also answer the main PSFK phone. I think some people are surprised by this and expect that I should sit in some office, but I get to know who’s visiting and calling so I can keep in touch with what’s going on.

Each member of the team works across the different functions at PSFK. For example, we are running the PSFK Conference in New York on April 9 and we frequently need to discuss ticket sales, marketing, speaker handling, venue logistics – and the long table allows for people to either speak across desks or come over.

What’s on your desk/computer desktop at this moment?
On my desk: Balinese name plate
On my desktop: Cy in shades

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Favorite thing about your workspace?
The location is amazing and the sheer space. Half of the space is open, so we hold small events (and Good Ideas Salons) and gatherings in the mornings and evenings. It’s great to have that flexibility to throw a get-together when we want without having to pay for anything more than coffee and wine.

What do you hate about your workspace?
Steam heating. That toasty feeling is great for the first 10 feet you walk into the office, then you have to open a window on a 10 degree Fahrenheit day.

What inspires your blog?
Our aim is to inspire our readers, our audiences and our clients to make things better – whether that’s eco or social better or just better to make people smile.

Is it reflected in your workspace?
Beyond giving talks in the workspace? Well, there’s a huge ‘YES!’ on one wall and we are very conscious of our waste. Now that you ask, maybe we could do more.

Any tips or advice about office décor, layout or organization?
Sit together, share stories, talk across from one another, joke, understand, work well. The only room with walls should be a conference room. And maybe the bathrooms. Maybe.

Tech & Design Resources
Bits and bobs get sent to us: Balinese nameplates, books, soft dolls, ceramic speakers, posters, cards. We have these beautiful windows so we don’t do much hanging. When we need to find something we sometimes pop down to the Kitchen Supply Store on Bowery otherwise it's Muji or CB2.

(Images: Catalina Kulczar-Marin)

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