Started in 2002 by Joelle & Jennifer Hoverson, we took knitting lessons there a few years back and have enjoyed watching them grow into sort of a household name among the crafty set here in NYC. Martha Stewart herself has been seen (by us) frequenting the shop....
What is particularly impressive is the Hoverson's eye for design. Their windows always have the most beautiful fabric and yarn samples in them, most of which can be seen (pretty well) in their large and effective online shop.
Their online shop is also a who's-who of the current fabric design world and a good place to go if you want to know what's going on. Purl Soho can be found in two shops on Sullivan Street in NYC as well as online: www.purlsoho.com.
Good Purl Links