This clock definitely has a specific consumer. After all, you can't very well make a product that looks like you have Star Wars collectibles sitting on your bedside table and expect everyone to jump at the bit. But for if you're already a proud owner of the R2D2 Movie Projector, maybe you're just the guy (or girl!) to pick up this R2D2 Projection Alarm Clock.

People are really getting creative and using the scene where R2D2 projects an image of Princess Leia pleading the now-epic line, "Help me, Obi-Wan Kenobi; you're my only hope."

Now, it's the time and date in bright red digits that he's projecting onto your walls and ceilings. His legs are adjustable, so you can have the time projected to exactly where in the room you'll see it first. The alarm is 60 seconds of "highly realistic" bleeps and chirrups. Says Firebox.com, who is selling the droid, "It's just like waking up in the Star Wars galaxy minus the wooden acting and clunky dialogue."