We checked out the site with an English translation - as seen here and also dug up some info on the system, called Cell and the designer, Peter Cohen. It seems he started out as a film director and transitioned to design in 2003. The Cell system was first shown as a prototype in 2005, and has gone on to win several Design awards over the years, garnering recognition from Elle Interior to Skona Hem. Sadly, we were not able to dig up a US retailer - anyone know of a source?
More info: scandinaviandesign.com