i bought one of these. it is a split to do list/grocery list that's on a magnet for the fridge. the lists aren't too big, so you don't waste paper. it's perforated down the middle, so you can take only what you need. plus, the top has this really nice canvas, so it doesn't look cheap. i think it was $5. i've had it since july & it's still not used up. i'll buy it again!

that particular target in brooklyn is the only thing that makes me miss my former suburban life.

I bought several different products in their line. These have been out for several months - don't get suckered in. All the grommeted goods fall apart in a matter of days and the fabric that the other products are covered in gets filthy and tears very easily. Pass!

Kate -- It is all about timing with going to that Target. If you can get there early in the a.m. it is pretty much the same as suburban ones. Product does sells out more quickly though.

This post is so timely I saw this section in my local Target the other day and was shocked at how shoddy it looked. I remember when it first came out and was displayed nicely in a prominent place with everything spaced out and neat, I was so excited about it and couldn't decide what to buy. Then the other day I saw this same stuff thrown together in a tight jumble mid the crayon aisle, the colors looked awful and I thought I can't believe I ever wanted that junk.

btw I did choose the grommet card holder about 6 months ago, it keeps all things like my plumber, carpet guy, electrician and such in it, and in my home it still looks good and functions perfectly.

it's amazing how desirable something can be made to look when it's organized beautifully and featured in just the right way, and what a pile of crap it can seem when picked over and relegated to a back aisle.

i saw this stuff at target a few weeks ago when i was looking for this sort of thing for my desk and landing strip and ended up passing it by in favor of their other brand of desk organizing caddy type stuff. not for any reason, just because it seemed the designs of the other brand suited my function better and would look better in my place. i also didn't like how all the colorways available when i went managed to incorporate a shade of a traditionally feminine color. i was buying this stuff mostly to contain my male roommate's clutter -- he's not likely to use it if it looks too Lisa Frank.

overall, it didn't look any shoddier than the same kind of thing at the container store or ikea, though i'm sure it's not quite as high-end as some products out there. this kind of stuff is generally not made to withstand years of heavy use -- it's paper, not furniture. another reason i went with something else for the landing strip.

one thing i thought was really cool was that all the different components you can get are semi-modular and made to fit into and onto one another, so that you can construct compact blocks of organizing space. which is a very cool idea.

MG, I had a problem with that list. The magnet kept falling off and I need to keep my shopping list right on the frige or I forget.

shoshana--and anyone else who can stand not being uber-trendy--go to a dollar store--you have dollar stores in NY, yes? Get a long narrow pad of paper. Then go to your nearest office supply store. Buy a bunch of peel and stick magnet (mine came on a roll).

Cut off a length of the magnet strip: peel off the backing, attach to the back of the pad. Put it on your fridge. Done.

Uber-trendy, this?

You need to set your trendy sights a tad higher up there, neighbor to the North!!

Thanks Aaron for the tip! I have been looking for something like this for a few months now.
I stopped by the Atlantic Target yesterday after reading this post and bought a few of the items from this line (yes, the selection was scant).

I liked the fact that I could create my own system, save space on my desk and the colors were perfect. Granted, I had to exchange one of the items today because the paper was ripped, but they seem sturdy enough for my purposes.

here in canada we have igloos and the paper gets wet.

;)