We've always considered the hair dryer a necessary evil. It's a useful tool to be sure, but the heat can cause damage, dullness, and frizz, not to mention worries about excessive energy consumption for the eco-minded among us. So, when we received T3's "revolutionary" Bespoke Featherweight hair dryer to test, we were somewhat intrigued but mostly skeptical...
If fact, we almost laughed when we read the description – a hair dryer that creates "sleeker, shinier, healthy-looking hair"? With phrases like "pioneering technology, "cutting edge design," and "patented Flawless Tourmaline infusion process," we thought it sounded a bit like marketing nonsense.
T3 touts their Featherweight model as the original tourmaline hair dryer. Tourmaline is a semi-precious stone that naturally emits negative ions and infrared heat. Crushed and added to the ceramic heater of a hair dryer, it's supposed to help dry hair faster without causing damage. Tourmaline is also lightweight, and thus the "Featherweight" name is quite accurate. (It weighs in at 13 ounces.)
As for the other claims, our skepticism was put to rest as soon as we gave the dryer a try. It has two speed/heat settings and a "cool shot" switch. The high setting is notably not uncomfortably hot, yet it manages to dry hair quickly. T3 claims that the dryer evaporates water in the hair faster and reduces drying times by up to 60 percent. Our experience is probably closer to 40 or 50 percent, which is still pretty impressive.
Amazingly, it really did make our hair feel softer, silkier, healthier than it does after air-drying or a session with our other, mid-range ionic hair dryer. This pro-level dryer really is a step up. We still don't like to use a hair dryer every day, but we have been using the T3 Bespoke Featherweight several times a week for the past couple of weeks and have been consistently satisfied.
From an appearance standpoint, we could do without the dryer's "stylish" bejeweled handle, but fortunately it's not too gaudy and the white and grey body is fairly understated. The diffuser attachment stays on snugly.
As for energy use, this is an 1800 watt model, which is higher than the "eco" hair dryers on the market. However, the shorter drying time is a plus not only for your hair but for the environment.
The T3 Bespoke Featherweight hair dryer is priced at $180 with a four-year warranty.
Related: 'Winds' Hairdryer
(Review and images: Emily Ho)