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Reese Witherspoon's hush-hush lifestyle brand will be called Draper James, after her nieces. The Southern-influenced retail shops will include bed and bath products, lingerie, handbags, kitchenware, fragrance and cosmetics, furniture, swimwear, pens, pencils, stationery, swaddling blankets and even plastic storage containers.

Reese Witherspoon's Big Retail Plans, Revealed | Racked