The 'before' picture is definitely on the exaggerated side, but the idea of a retractable extension cord is still a good one. I'm sure many of us have been in the situation where you are just a few inches short from being able to plug into the one and only available outlet. Even worse, is the pool of wire you are forced to create to overcome this problem.
For $12.98 here you can get two outlets (ungrounded though) that bring the convenience of your self retracting vacuum power cord to your extension cord.
-via Oh Gizmo