Fresh Wave products before and was pleased with the results. Well, they were kind enough to send me some of their Pet Shampoo to test out on my new puppy, Pilot. Since he's a puppy, all the more important to use something that's not going to irritate his skin nor expose him to harsh chemicals. Ingredients: I was immediately impressed with the list of ingredients in Fresh Wave, when compared to other dog shampoos. Fresh Wave Pet Shampoo Full Ingredient List: Water, derivatives of coconut oil, natural extracts of lime, pine needle, aniseed, clove, cedarwood, soya and chrysanthemum. Another unnamed pet shampoo that we had on hand, Full Ingredient List: Water (Eau), PEG 80 Sorbitan, Laurate, Sodium Trideceth Sulfate, Cocamidopropyl Betaine, Steareth-10 Allyl Ether/Acrylates Copolymer, Sodium Laureth-13, Carboxylate, Sodium Hydroxide, DMDM Hydantoin, Panthenol, Aloe Barbadensis Juice, Methylchloroisothiazolinone, Methylisothiazolinone, TEA-Cocoyl Hydrolyzed Collagen, Sorbitol, Ext. Violet 2, Fragrance (Parfum). The difference is amazing. Sure, most of that stuff is probably in the shampoo I use on myself but when it comes to a puppy, we should at least try and do better. Fresh Wave claims that all their products are non-toxic, non-hazardous, biodegradable, non-aerosol. Performance: I've been using the Fresh Wave Pet shampoo for the last month, about once a week. I have also tried the other unnamed pet shampoo once. The result? The Fresh Wave shampoo definitely gets the odor out, leaving Pilot smelling like wet dog. Wet dog does however have an odor: that's just how it is. Once he drys, he's definitely cuddle worthy. The shampoo, however, eliminates the odor and leaves a pleasant smell capable of masking wet dog. Unfortunately, I can only assume that the pleasant smell is the result of the mass of ingredients whose origin is unknown to me. As far as lasting cleanliness, I feel like they're about the same but it's hard to judge. Overall: Fresh Wave Pet Shampoo is a bit pricier than the other bottle I had on hand, but based purely on the ingredients, it's hard to argue against its use. My wife's biggest complaint is that it doesn't lather. Whether it be the lack of "lathering agent" or whatnot, its a bit harder to tell that it's working. While Fresh Wave certainly gets the dirt and smell out of Pilot, it seems that the natural ingredients just aren't capable of leaving a residual scent. For most people, this won't be an issue as I think they'll understand that dogs smell like dogs but I'm sure there are others out there who will want their dogs smelling like roses. *Our Ratings: Strong Recommend Recommend Weak Recommend Don't Recommend (Images: Trent Johnson) Apartment Therapy Media makes every effort to test and review products fairly and transparently. The views expressed in this review are the personal views of the reviewer and this particular product review was not sponsored or paid for in any way by the manufacturer or an agent working on their behalf. However, the manufacturer did give us the product for testing and review purposes.