Design: The Setting
Materials: Ceramic
Pitch: "I am an advertising art director by day and a home goods obsesser by all other hours. Then it hit me. Why not marry strategic thinking with home goods design? But that would mean I could start anywhere, so why did I choose dinnerware? Good question. The answer is simple, my grandmothers Ida and Rose."
"They both had the most beautiful china collections I had ever seen. As a little girl I would stare at them for hours, trying to redraw the intricate patterns. I always felt so special when I got to eat off of those plates, and it was that feeling, mixed with my sense of humor and design, that I wanted to bring to my first line of dinnerware. Because not only should food taste and look good, but the setting should too."
Inspiration: "When I set out to design something, be it an ad, a webpage, a soup bowl, I try to create the woman/man in my head that I am talking to. For "The Setting," it was Sadie. Sadie is a young urban professional who wanted a conversation piece. She has the girls over for book club and has date nights with her boyfriend on the sofa eating meals from recipes she found on Top Chef University. Never quite following any one trend, she always looks towards DIY sites and tips from Apartment Therapy for inspiration. And because she loves to entertain, she wanted a line of dishes that fit within this eclectic gathering of home accessories and projects, dishes that her friends would covet and praise her good taste for finding such a unique home goods item."
DESIGNER INFODesigner: Robyn Stern
Link: Book of Robyn
Location: Venice Beach, California
SHOWCASE INFO
• Main Info Post
• Submission Form (until Sep. 14)
• Follow on Twitter - #ATShowcase
• About Design Showcase 2012: Every September we celebrate the best new creations for the home. We're hosting a select number of independent designers, makers and creatives from around the world, giving them some precious real estate and watching them pitch their wares. Our panel of judges and editors along with our general body of readers will select a few exemplary exhibitors for special mention.
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The story about feeling special eating off grandmothers' fancy china is very sweet --- but it did NOT translate into these plates, which are not special or intricate, as the grandmothers' china was. These are white plates with pictures of forks glommed on. I'm just not seeing the connection with the grandmothers, other than, I suppose, using their names.
Love the plates/ bowls and cups with the utensil design on it, BUT the mugs would need to be a darn sight bigger for my tea!!
These look like fun plates. I think the grandmother just inspired her to do a plate set. If not, then I agree that these just look like they are made for casual dining and seem completely approachable for everyday use.
These are plates that I see being used for casual dinners, big events, or holiday meals. A little bit of whimsy brings it together and that was what I would want as a grandparent...to bring everyone together. You grandmothers would be proud!
Very Cool! I want.
I could see this used in a coffee shop as well! Love.
This would drive my ocd crazy. because my flatware wouldn't match the photos. and yes, I am being completely serious. it would bother me to the point I couldn't use it.