Design: The Setting
Pitch: "I am an advertising art director by day and a home goods obsesser by all other hours. Then it hit me. Why not marry strategic thinking with home goods design? But that would mean I could start anywhere, so why did I choose dinnerware? Good question. The answer is simple, my grandmothers Ida and Rose."
"They both had the most beautiful china collections I had ever seen. As a little girl I would stare at them for hours, trying to redraw the intricate patterns. I always felt so special when I got to eat off of those plates, and it was that feeling, mixed with my sense of humor and design, that I wanted to bring to my first line of dinnerware. Because not only should food taste and look good, but the setting should too."
Inspiration: "When I set out to design something, be it an ad, a webpage, a soup bowl, I try to create the woman/man in my head that I am talking to. For "The Setting," it was Sadie. Sadie is a young urban professional who wanted a conversation piece. She has the girls over for book club and has date nights with her boyfriend on the sofa eating meals from recipes she found on Top Chef University. Never quite following any one trend, she always looks towards DIY sites and tips from Apartment Therapy for inspiration. And because she loves to entertain, she wanted a line of dishes that fit within this eclectic gathering of home accessories and projects, dishes that her friends would covet and praise her good taste for finding such a unique home goods item."
DESIGNER INFODesigner: Robyn Stern
Link:Book of RobynLocation: Venice Beach, California
SHOWCASE INFO• Main Info Post• Submission Form (until Sep. 14)• Follow on Twitter - #ATShowcase• About Design Showcase 2012: Every September we celebrate the best new creations for the home. We're hosting a select number of independent designers, makers and creatives from around the world, giving them some precious real estate and watching them pitch their wares. Our panel of judges and editors along with our general body of readers will select a few exemplary exhibitors for special mention.