It isn't wallpaper and it isn't a stencil. It's Rollerwall! A new approach to applying a pattern to your wall. Take a look, after the jump!

The first part is a pattern roller, which is a 6-inch wide rubber roller having a raised pattern (they have quite a few patterns to choose from) embossed on its surface. The second part is an applicator which consists of a frame, a handle, and a special foam feeder roller. We're on the fence about it. Mainly because we can't imagine having the patience to get the lines straight. But we do like the idea. The pattern rollers are $59 and the applicators are $19.95.

More information available here.

Comments (10)
Nice, but hardly new.
Please, please let me know if anyone has tried this....I have been interested in it for awhile, but am too scared to try it without an honest review!
looks like it would be a nightmare to do this on your own. lining the thing up and making sure it doesn't look like crap. no thanks.
oh my! lovelinessssssss. I want the top pattern for my bedroom so bad. practical too since I'm a renter.
Neat idea, but after my recent exercise in painting the old-fashioned way I can't imagine:
a) not getting too little paint on the roller resulting in a blotchy pattern
b) getting too much paint on the roller resulting in blobs
c) getting the stamp roller all mucked up resulting in little to no discernable pattern at all, or
d) keeping all the roller lines straight while simultaneously accomplishing a, b, and c.
I'll stick to wallpaper when a pattern is in order.
This has been around for a while. I still have my Mom's from the 70s. Moire/ wood grain pattern. Never used it.
As a renter I would be worried using this in a dark or medium dark color---trying to cover it up a few years latter could be a problem. The design could keep coming through when trying to paint the wall back to white. Even a light color could present problems in ways. Just food for thought.
I've tried woodgraining (same premise). VERY difficult to acheive a uniform look.
Wow, I grew up in an apartment building that had this effect on almost every wall. The examples above are pretty, but I'd never choose to do it. It seems too difficult to do well, and I've seen way too many examples of this done poorly. Blech.
I bought one of these about five years ago, there are a couple of cool modern patterns that I thought would look good on some accent walls. Base on my experience I would recommend that you *DO NOT* buy this product. I am fairly handy and tried hard to make this work as I had almost $100 invested in the equipment. Believe me when I tell you it is the ultimate in frustration - paint blobs, paint not transferring to the roller, roller not flowing smoothly etc. etc. If it really works like they show on the web site I couldn't figure how to do it.