Room & Board gets personal
in its latest catalog. Both online and on the hard pages, customers are sharing their stories of how they live and what they use to furnish how they live. It includes the lovely, modern Bay Area home of the Parkers family...featured front and center on the website and first on the catalog's pages (shown here), and furnished with several R&B pieces, of course.
Another "story" comes from Lanie, who lives in less than 500 sq. ft. in Manhattan and has an apartment outfitted with Pandora storage cubes, the Carmichael sectional, among other R&B pieces.
We, of course, love the idea of a big store sharing personal inspiration, an active web presence, and a walk through real homes (feels very Apartment Therapy, no?). Room & Board invites its customers to share their own stories, by submitting an online form and three interior shots that "showcase your Room & Board style." But we're betting many of our readers mix it up a little too much for a spot on a Room & Board catalog.
What do you think, AT-ers?