Before there was DWR, before there was Design Public, there was The Magazine.
Founded in 1990 to supply its clients, both in the Bay Area and online, with the hottest modern furniture, rumor has it that The Magazine blew through millions of dollars setting up their business. It has since earned the distinction -- over a decade later -- of being one of many modern shops (and, unfortunately, the one with the ugliest website). However...
...they have forged relationships with some of the biggest design houses: Cappellini, Herman Miller, Alessi, etc., and they have a remarkably broad collection of classic mid-century design and contemporary pieces. They're worth a stop on any modern shopping tour.
(Edited from this post originally published 06.01.06)
09/08 Update: Please see this post.
Copyright © 2008 Apartment Therapy
I have purchased a number of pieces from The Magazine and I recall their prices beating those of DWR. They are a great company with, as you point out, a horrible website that does not do justice to their company or their helpful staff.
view Torgny's profile
I've also made purchases at The Magazine and have only good things to say. It is worth seeking out. They've got great taste, they have things you can't get very easily elsewhere, and they're super nice. Plus, their delivery guys are so professional, careful, clean, and nice.
view brittanykate's profile
somethings going on there they are constantly closed with no sign and the number is disconnected....does anybody know?
view debbieeastbay's profile