We were lucky enough to bring along (all the way from San Francisco!) one of our closest friends, flickr user SarahZoraya, to ICFF this year. Sarah captured some great shots, but we were most intrigued by this bizarre looking photo of Vancouver-based molo design's booth. Doesn't it look rendered? Maybe it's just because we have CGI on the brain (we saw Indiana Jones last night), but this shot looks computer generated to us! We marked it as a favorite.











I was gonna say it looks totally fake but if you examine the hi-res photo on Flickr, you can actually see shadows and other artifacts! I think it's just an oddly lit composition.
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i totally can't wrap my mind around this being real. i wonder what it looks like in person!
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The brown things are the same form as the white things. But you all knew that, right?
It's like those tissue balls that are flat and you unfold and make round:
http://www.orientaltrading.com/browse/largeImage.jsp?image=70_873.jpg
You can see the seam/ends on one of the brown ones, where it's folded out from. The one to the right and below the one with the plant.
You can get a tiny bit of the same effect from the tissue balls. You get depth looking right at the middle, and you get brightness on the edges.
Normally, on smooth objects, that would mean that an item was lit from the sides and not the front. Our depth perception, the way light casts shadows.
You view the brown things image, and it's reversed. Where you think there should be shadows, on the sides, it's bright. And in the middle, it's dark.
In the middle of the brown objects, it's like looking INTO something, the depth of the paper, between the parts. The sheets. Whatever.
On the edges, left and right, of each object, the paper is flattened so that it faces towards us, and therefore reflects the light.
Go look at the tissue balls, and then back at the brown objects image.
Or if you still have a rolodex, get that out. Same illusion.
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