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Devine Color

devinelogo7-7.jpgDevine Color intrigues us. And it would intrigue us even more if we lived in Portland or Seattle. (Two cities we adore, but whose weather we find daunting.)

devine7-7.jpgGretchen Schauffler created Devine Color specifically for the Pacific Northwest. It's a small line of richly colored paints, with a thick texture like yogurt (so that fewer coats are needed), and the colors are designed to counteract the muted, gray light of the West Coast's northern cities.

Made by Miller Paint, Devine Color is low-VOC, and it's listed on the Bay Area organization Build It Green's AccessGreen Directory (a listing of products, local suppliers, and service providers that meet Green Building or Bay-Friendly Landscaping guidelines).

The paint is sold at over 400 dealers across the country and Canada, and in Ireland, or it can be ordered online. Prices start at about $30 per gallon. You can also buy two-ounce mini paint pouches so that you can sample the paint without committing to a quart or gallon.

Thanks, Andree and Ivy!

Have you used Devine Color? How do the colors look on a foggy day in SF? (And a sunny one?)

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Comments (9)

I used Devine Mist in my living room. This paint really is as thick as yogurt! It has a beautiful, subtle sheen and the color has a quality of complexity or buttery richness that is hard to describe. The color does change with the light, appearing grayer in low light, but still looks wonderful.

posted by KB on 2006-07-07 09:18:22

I painted a very large wall using devine cayenne--a great blood red that adds punch. The paint itself is as thick as they boast but I didn't feel as if that made me use more paint. In addition to it being smooth to apply it hardly sprayed when rolled on. Not mention very little smell. Have had it on walls for over 2 years and holding up well.

posted by deb on 2006-07-08 02:29:35

The Devine colors are nice, but IMO the price isn't worth it. I've since taken to just color matching her colors using the Expressions mid range... Two coats and you're done!

posted by Mat on 2006-07-11 12:30:50

We used Devine Glass in an office with fluorescent lamps, a small bedroom with just table lamps and a long hallway with warm pot lamps in the ceiling, and all of them look GREAT. Glass takes on different hues depending on the quality of light and trim used, varying from soft green to a pale,grayed brown. Very nice background for both richly-colored art or beachy pieces, bleached by the sun.

posted by Martita on 2006-07-11 12:31:19

I've used Devine in just about every room of my house. I like their color palette and the paint is very easy to work with. I haven't noticed that their prices are so out of line with other top-brand paints, like Benjamin Moore. Maybe around $7-10 more a gallon? I know I could have the colors matched for less, but I like the company's approach to color and their environmentalism, so I figure it's worth it.

I've hired professional painters who've never encountered the brand before but all have said after the job was done that they liked working with the paint.

I think one of the cool things about Devine is their "fan decks" are made from the blobs of the actual paint. They also have sheets sprayed with paint. When I was debating about two colors that were similar, the saleswoman pulled out the two sample sheets and the right choice was immediately apparent.

I live in Chicago, so I can't answer how the paint might looks in the Bay light. The colors definitely change in different lights, but I think you get this with any paint.

Hey Martita, I used Glass in my upstairs and downstairs hall and just totally love the color.

posted by Keri on 2006-07-12 14:16:41

I just painted my living room Devine's Fog and it is amazing. Seriously. I've done quite a bit of painting (oddly, it is something I enjoy!) and all the brands say "one coat", but Devine's paint really did only need one coat! And there was virtually no odor.
We live in Seattle, so painting a room in a grey-blue color was a bit scary, but there is something about it that even on dreary days (yes, it's the middle of July and cold and grey outside) it feels nice.
I also really like their colors (I am especially taken with the NW inspired names!), you really can't make a bad choice.
I would recommend them in a heartbeat!

posted by Bess on 2006-07-17 13:08:55

PS - It is a bit more pricey, but since it only takes one coat, it works out!

posted by Bess on 2006-07-17 13:10:49

I used Devine paint all over my house and love the colors and texture of the paint. The problem I am having is that even after 11 months the paint is still tacky and anything against the wall gets "stuck" and has to be pried off, sometimes pulling off the paint.

Devine customer service has been good in trying to deal with the issue but they claim that they have never seen this problem before. Has anyone else seen this problem? How di you resolve it?

posted by alka on 2007-10-11 12:52:13
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Is there an oil paint under the Devine Color—because then you need to prime, or did you paint in a kitchen without washing the walls? I work for Devine Color and that's what we came up with. We really haven't heard of that problem before.

posted by KT76 on 2008-07-02 13:08:17
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