apartment therapy changing the world, one room at a time


Inside Modern

149 Gough Street
San Francisco, CA
415.861.5975
insidemodern1.gif

If mid-century modern is your thing — and it does seem to be a popular choice in the Apartment Therapy community — then we've got just the store for you. Friends of ours in Hayes Valley actually passed this recommendation on to us. And we're so grateful they did!

Inside Modern is filled with the mid-century classics: Eames, Nelson, Cherner and more. Since service is just as important to us as selection, we were relieved that there's no snooty showroom pretentiousness happening here.

 
 
insidemodern2.gif

We recently went here in search of the Eames side chair; Inside Modern carries the fiberglass version. We ordered it on a Saturday and it arrived on our doorstep on Thursday. Pretty good — especially since the shipping was free.

insidemodern3.gif

Inside Modern's walls also serve as a gallery, and we love the current work on display. In fact, we can't decide if our next purchase from here should be an Elisabeth Scheidl painting or the Case Study daybed.

Oh, and one more reason to love this store: On "Sparkling Sundays," they serve champagne to visitors.

Tags

Hayes Valley

Related Links

Share

Comments (10)

Honestly - I think you folks take mid century too far.

There are lots of nice looks that could be covered as well that are ignored.

It's getting boring where every other post is Eames or Danish teak...

I'm sure lots of lurkers agree.

Hey - I like MCM, don't get me wrong, but I like liot of other things too, and it'd be nice to see more variety on here so please don't take this as being negative, it's not meant to be. :->

posted by boomer on 2007-07-26 17:04:44
view boomer's profile

boomer - feedback is always welcome, and we do take comments into consideration when we're trying to brainstorm topics and stores to cover. just let us know what you'd like to see more of and we'll search high/low for places that might suit you (and other readers) better.

posted by anh-minh on 2007-07-26 17:21:47
view anh-minh's profile

OK, thanks for taking that as a kind of backhanded constructive comment. Glad it didn't backfire.

Here's a suggestion - how about a survey?

You could have a survey with a list of design styles and see which ones get the most votes.

Myself, I like anything except 80's. Or anything even remotely Disco.

"Eclectic".

posted by boomer on 2007-07-26 18:38:23
view boomer's profile

A survey would be interesting, since there's some evidence from Smallest, Coolest voting that MCM isn't the universal favorite of people who voted in the "Northwest" division (unlike in NY and LA, where MCM reigns supreme).

There seemed to be support for a more "traditional" look. Since it's not quite PB or Williams Sonoma Home, I'm at a loss for anywhere in the SF area that sells relevant stuff, unless you score big at a flea market.

posted by wende in the twin cities on 2007-07-27 09:20:48
view wende in the twin cities's profile

Not only that but the pictures above seem tacky and uninspired compared with the outstanding (in my opinion) use of classic mid-century design in this house tour:

http://la.apartmenttherapy.com/la/house-tours/house-tour-steven-and-johns-original-splendor-028353

I'd much rather see truly classy high-end MCM than tired old stereotypes.

posted by boomer on 2007-07-27 10:12:08
view boomer's profile

The more I think about, what's lacking here (the store above) is "elegance". The house tour above exemplifies elegance in my opinion.

No matter what style, elegance is always preferable. That's why I watch "Divine Design" but never "Design on a Dime".

If people get inspired by something high end and elegant, it doesn't take many brain cells to find a less expensive alternative that looks good.

posted by boomer on 2007-07-27 10:22:24
view boomer's profile

Boomer, I checked that link out that you posted, & yes that is a pretty nice place down in LA.
I love MCM, either as the meat & potatoes, or as salt & pepper.
It's up to people to decide how to use it intelligently & thoughtfully when creating a space.

posted by Duncan on 2007-07-27 12:58:37
view Duncan's profile

The modern design style that apartmenttherapy touts is fun but a little dull after a while.
Why is Pottery Barn and Crate and Barrel the only other furniture resource that you can think of?
Those companies just make low-quality furniture for the masses.
Once upon a time, people aspired to Baker and Hendredon among others - which included well-made modern pieces. I do have some pieces from makers of modern furniture too, don't get me wrong. But I check to make sure that the finish is hand rubbed, not sprayed on and, even if it has veneers, there is solid wood underneath, not ply wood.
What happened to having a few antiques and a few flea market finds with some high quality new furniture mixed in?

It seems like the people who run this site admire style over substance.
What I like is a more sophisticated European style which takes pieces from all eras and takes risk with color.

posted by Happy on 2007-07-27 21:01:01
view Happy's profile

I have to post my first comment since I saw this piece about my favorite place to get well-made mid-century reproductions. Apparently I'm not alone; Inside was voted best furniture store in the Bay area by Bay Guardian readers this week.

http://www.sfbg.com/bob/2007/readers.php#furniturestore

I originally found them when I was inspired by Candice Olson’s use of Sputnik lamps on Devine Design and I went in search of a local vendor. I got the lamps and over the course of 2 years furnished much of my home, and my mother's, with some great pieces from Inside that will last us a lifetime.

I agree that MCM gets too much press these days. But after looking at the alternatives, I find myself returning to mid-century.

boomer – I’m not sure that your comparison of Inside’s showroom floor to someone’s home filled with years of a difficult to obtain collection is entirely fair. Not everyone can afford the time or money required to collect to that level and variety. Steve and John’s home is gorgeous, but I don’t think I could shop there.

I found Inside to be filled with classic pieces, cleanly arranged so that each piece speaks for itself. Not everything sold there is a reproduction. They also represent some very interesting pieces by young and cutting edge local designers. The store certainly warrants a visit.

posted by Benedilia on 2007-07-28 01:13:04
view Benedilia's profile

Happy, For antiques and vintage pieces, check out Scavenger finds from craigslist and eBay, which are featured on all the AT blogs every day.

We do tend to veer towards M-C-M (because it's typically more affordable and well-scaled for smaller spaces) but we also search for more traditional antique pieces that fit these criteria as well.

http://sanfrancisco.apartmenttherapy.com/sf/scavenger/index

posted by lisa (editor) on 2007-07-28 12:18:18
view lisa (editor)'s profile