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Objectified: A Film Premiere at SXSW

03.18.09_Objectified.jpgI have been waiting to see the documentary – Objectified by Gary Hustwit for awhile. You might be familiar with his first movie – Helvetica, which was a great success. My expectations were very high for his second film. A few of us, here on AT have posted about it before, impatiently waiting for the theatrical release. The premiere of Objectified finally happened at SXSW (South by Southwest) in Austin, Texas this past weekend. It was an amazing experience to be part of.

 
 

The film is a tribute to industrial design and process of design. Consumerism and sustainability are also the underlying themes in the movie. It will definitely make you think about objects that you own and use everyday. The relationship that we have with things that surround us, but also how rarely we think of the actual process of design that went into making them.

I also got a chance to attend some great panels at SXSW that included Gary Hustwit as well as a few of the people featured in the movie like Tim Brown (CEO/Pres, IDEO), Davin Stowell (CEO & Founder, Smart Design), and Rob Walker (Buying In, Consumed Column – The New York Times). Being able to talk to them and seeing their passion for design is very encouraging in the age of mass-production and consumerism.

For those of you that are in San Francisco, I hope you get a chance to see the movie in April. Most of the screenings are sold out but you can still get tickets for Wednesday April 22. It is a great documentary that is well worth seeing.

For more information about the movie visit the official website.

Poster: Objectified website

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inspiration, film, movie, documentary, Gary Hustwit, Objectified, SXSW, premiere

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Comments (4)

I was at the SXSW premiere and honestly, my first thought was, "I wonder how long before AT blogs about this..." I figured the review would be positive, but did you really like the film that much?

I loved "Helvetica" and was really looking fwd to "Objectified" - I even made my work colleagues wait with me in the huge line for the screening. While I appreciate the message, I couldn't help but feel that the film, particularly the editing, could have been significantly better. Concepts where great, especially when Rob Walker was onscreen, but the actual presentation was dull and the interviews ran so long I lost interest even in the things with which I am usually obsessed. The guy sitting next to me actually fell asleep!

I'll admit that we left the theater still talking about how to create a good biodegradable toothbrush, but I was expecting more from Hustwit. And I was hoping AT would be more critical.

posted by firecracker on March 18th 2009 at 8:46pm
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This post sounds like a book report, and it's full of punctuation issues. I understand that comes up sometimes when people are posting multiple times a day, but this is to the point of distracting from the subject matter. Actually, now that I look at the other posts by Monika, they ALL read like this. I expect more from an internationally-known blog.

posted by OMG on March 19th 2009 at 12:56pm
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You took the words right out of my head, OMG... that writing is awful and the punctuation makes it almost impossible to read... perhaps it's an English-as-a-second-language issue?

In any case, I think AT needs a little help in the editing/proofreading AND website functionality departments.

Tough love, AT... we expect better because we LOVE this site.

posted by sunan on March 20th 2009 at 12:45am
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So she can't properly use an em dash or a comma or form complete sentences.... I had no problem reading this post.

While I agree that editing would be nice, you're reading a blog site, not a great work of literature.

Chillax--it's not like it's another freaking "Keep Calm and Carry On" poster. Save the snarkiness for the house tours.

posted by stinkypants on March 20th 2009 at 6:12am
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