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Set Decor: 30 Rock

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We sometimes get so distracted by a show's styling that we lose track of the storyline. Since this week marks the start of the new TV season, we thought it was a good time for a set decor-related post. The image above, taken from an episode of "30 Rock," is the NYC apartment of Tina Fey's character, Liz Lemon. (We especially love the Bramin rocker in the corner.)

 
 
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The apartment just seems so comfortable to us. Unlike a lot of attractive homes depicted on TV, the furnishings here actually seem within our reach — vintage sprinkled with some Crate&Barrel perhaps.

"30 Rock" set decorator Jennifer Greenberg also worked on the short-lived series "Six Degrees." We never watched the latter, but now we can't help but wonder what the decor was like on that show.

What TV set decor have you found yourself drawn to?

Images: NBC's "30 Rock" website

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Comments (23)

I really liked the kitchen on Friends, it's in my style tray. I also loved the homes on Gilmore Girls, very cozy.

posted by EastVillageAmy on September 25th 2007 at 11:41am
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Six Degrees had some good sets and actors, but the show kinda sucked. Campbell Scott and Hope Davis can do MUCH better...

30 Rock is one of the top three funniest shows on TV, behind Curb and Extras. Anyway, I love that Liz Lemon has like 5 humidifiers in her bedroom. I also love the stupid "art" in Alec Baldwin's office, like the picture of the GE Microwave, and the stuff in Tracey Morgan's dressing room. Can't wait for new eps!

posted by becky on September 25th 2007 at 12:42pm
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Sex and the City

posted by Pixie on September 26th 2007 at 4:32am
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30 Rock is one of the funniest sitcoms I've seen in a while, and I think it just won an Emmy. Here apartment looks lived in: there's crap laying around, clothes on the back of the door, non-decorative items on the nightstand, etc.

I love the mission bungalow decor on Numbers, but I don't really like the show, my wife does. "If we look at all of the murder sites and factor in the Bernoulli effect and Einstein's theory of relativity, then we can see that the murderer lives at either 401 or 405 S. Oak Street. Let's go!"

posted by Jon_B on September 26th 2007 at 5:31am
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Mad Men. Hands down the most beautiful interiors on TV. (The show's pretty good too).

posted by korijane on September 26th 2007 at 5:33am
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NBC shows are now available on your computer:
http://www.nbc.com/Video/
That's all I need, since I got rid of my TV. But, I'm really excited to check out 30 Rock. I'm sure the other networks will soon follow suit.

Would love to see Mad Men and Dirty, Sexy Money.

posted by Pixie on September 26th 2007 at 6:59am
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Ooh I forgot one, when I was little I love, love, loved Punky Brewster's room. I so wanted that wagon bed. Hmm, maybe that's the root of my polychromatic decor.

posted by EastVillageAmy on September 26th 2007 at 7:01am
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My favorite is Carrie Bradshaw's apartment in Sex and the City. Great living room and office, great bookshelf for all her fashion magazines. Envy the walk-through closet. Even the kitchen was pretty spacious for a studio.
Most of all, I loved the bedroom. The mix of modern and vintage. The wooden floor.

Other favorites:

- Mad Men, yes, definitely, fascinating.

- I remember loving the thirty-something interiors. Hope and Michael's fixer-upper Arts and Crafts (?) bungalow. Elliott and
Nancy's more modern suburban house. And also Melissa's loft studio. Everybody had pretty cool, individual spaces that matched their characters. Most of all, I enjoyed the office of Michael and Elliott's doomed ad agency.

- Liked Jack's little space on Will and Grace, after he took over Grace's 1-bedroom apartment. Fun, little modernist pad.

posted by lolax on September 26th 2007 at 7:17am
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I'll always be in love with Brenda's house on Six Feed Under. Beachy and modern.

posted by lipstickonyourteeth on September 26th 2007 at 8:30am
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Jon_B,
I'm a fan of Numb3rs but it's not must-see-TV (for me) for exactly the reason you wrote. LOL It seems all the FBI needs is a lot more college math professors, doesn't it?

Pixie,
Full episodes of ABC shows have been available at ABC.com for a while, that's how I was able to see both Lost and Medium last season even though they had the same time slot.

For me, my first notice of a TV apartment was the studio from the Mary Tyler Moore show. I didn't like the '70's colors or the furniture, but fell in love with the huge windows and the pass-through kitchen. And don't forget that sunken living room!

posted by Lisa from VA/lsaspacey on September 26th 2007 at 8:30am
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I recently read an article on how NBC would start offering primetime shows and how the other stations would now follow suit. But, now that you mention it, I do remember there were some shows online on something. I wonder if NBC is doing something different?

posted by Pixie on September 26th 2007 at 8:37am
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Ohhh, yes, Mad Men! I think the costumes are even better than the sets, but it's a close race.

Most annoying interior - Monica and Rachel's apt. on Friends. What was up with that stupid frame around the peephole? I hated that apt, but Chandler and Joey's was funny - the ceramic dog left from Joey's spending spree when he had his own pad that was repossessed, the stupid oversized entertainment center that Joey winds up getting locked in, the barca loungers, the foosball table - each piece had a funny purpose in the storylines of the show. Oh, and that episode where Rachel kept buying stuff from PB for the apt. she shared w/ Phoebe and saying it was from "yesteryear" or "days of yore" was really funny too. It's great when the decor becomes a funny part of the story!

posted by becky on September 26th 2007 at 9:12am
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This would be a great idea for a regular feature--cover the production design from TV shows or movies on a regular basis. Interview the designers about their intentions, methods and inspirations. Offer a little analysis and discussion.

I have, of course, always love the apartment from Frasier, and it's actually a little surprising how well it's held up stylistically all these years, given that it had some rather dramatic early 90's flourishes. That set was created in 1993 and it still looks damned good in syndication.

Roseanne was great just for its utter realism. Married With Children, too.

As for movies--I don't care much for What Women Want particularly, but I'll stop and dip into it whenever it's on TBS just because the set design is all so incredible.

posted by Bruised on September 26th 2007 at 9:20am
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I have a little frame around my keyhole. Sorry.

(only kidding) I'm NOT sorry.

posted by Lisa from VA/lsaspacey on September 26th 2007 at 9:29am
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I know they are way too styley but I have a weakness for the interiors on Nip/Tuck - totally extreme and very unlivable, but they do a great job of conveying the characters. And are super-cool besides!

posted by eeeck on September 26th 2007 at 9:36am
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I agree with the Mad Men love (and some serious costume love as well).

Another interior that really stood out to me with the Petrelli house on Heroes.

posted by small clever rooms on September 26th 2007 at 12:59pm
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How 'bout a classic: the interiors in North by Northwest? Not the weird mansion at the very beginning, but the hotel room in Chicago, and especially the house at Mount Rushmore--if that's not rustic modern, I don't know what is. I kept pausing the dvd and studying every frame.

posted by Beckminster on September 26th 2007 at 1:29pm
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I LOVE the interior of Chief Brenda Johnson's home in The Closer on TNT. The furnishings feel familiar and similar to things I already own, like the West Elm Capiz lamp. Since I'm picking out paint color, I study the rooms for the color scheme.

posted by Bklyn Choclatina on September 27th 2007 at 4:10am
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Ingrid Bergman's London apartment in the classic movie "Indiscreet" is to die for. I'd take it even without Cary Grant, though of course he IS the ultimate accessory...

posted by katlia on September 27th 2007 at 9:02am
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Definitely, Rachel and Monica's apartment was one of the worst ever.

And yeah, I wanted to mention Mary Tyler Moore's bachelorette pad too. It's interesting how well a lot of her clothes held up pretty well too. Esp. for the earlier episodes.

One of the sets I enjoyed the most was the hotel in Twin Peaks. The huge forest lodge feel.

Even though it's nothing great stylistically, I've also liked the home on King of Queens. It just seems like a normal, but tasteful and comfortable place. It seems really realistic for the milieu -- the suburban home of a legal secretary and a delivery man.

posted by lolax on September 27th 2007 at 10:21am
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I always liked the house on Growing Pains. It was the two staircases that did me in.

posted by Angus on January 3rd 2008 at 9:11pm
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Ooh, the first season of Bewitched had an awesome interior design: Wegner Papa Bear chair and all. Loved it!

My favorite movie design-wise was the house in What Lies Beneath (Harrison Ford and Michelle Pfeiffer). It was on a gorgeous lake with a pier. I didn't care that it was haunted.

posted by gracieopen24 on May 4th 2009 at 1:58pm
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How about Patrick McEwens apartment from The Prisoner? Or anything in the village for that matter. dreamy.

posted by jbull on November 9th 2009 at 8:50am
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