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SF Store Sneak Preview: BellJar

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We are so inspired by folks who can give up that comfy day job (with the regular paycheck and medical benefits that often come with it) to pursue their true passion. Now, we can add Sasha Wingate to that list of people. Formerly an art director for the likes of big-name retailers like Levi's and the Gap, Sasha is fulfilling a longtime dream of hers and setting up shop in the Mission District. Although she's busy preparing for this weekend's grand opening party, she was kind enough to give us a peek at BellJar.

 
 
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In addition to BellJar, Sasha runs Swallow Tail Design. "My clients are mostly non-profit and arts-related," she said. "I do event signage and custom invitations for the San Francisco Opera, the Baroque Philharmonic, Marin Legal Aid, Santa Barbara Music Academy of the west, amongst others." We're excited to hear that Sasha is also hoping to create a wedding invitation line in the near future.

For now though, she's focused on stocking the store with some great designers. In the home department, you'll find goods by Roost, local ceramicist Whitney Smith, Thomas Paul, and vintage fabric pillows by Dolin O'Shea. (Even though this is a home design blog, we just have to mention that Sasha will also be carrying some of our favorite clothing lines, including Jovovich-Hawk and Mike & Chris.)

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Here are the details on the store location and party:

BellJar
3187 16th Street (at Guerrero)
San Francisco, CA
(415) 626-1749

Opening Party: Saturday, March 15. 6-11pm

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Congrats on the new store, Sasha! And thanks for the preview.

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Comments (9)

Best wishes for prosperity and success!

posted by KarenH on March 13th 2008 at 8:28am
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Awesome! I can't wait to stop by and check it out.
All the very best!!

posted by danze on March 13th 2008 at 9:26am
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sasha i love you! can't wait to see the bell jar in person!

posted by lovesunny on March 13th 2008 at 12:15pm
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Does anyone know who makes the wallpaper in the top photo?

posted by leighleigh on March 13th 2008 at 2:06pm
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i want to know too!

posted by my little apartment on March 13th 2008 at 3:28pm
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Here's Sasha's source for that fantastic wallpaper:

http://www.wallpaperfromthe70s.com/

posted by anh-minh on March 13th 2008 at 5:23pm
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Thanks so much for the Post! Can't wait to see you all. This is so exciting.

posted by sasha_darling on March 13th 2008 at 9:21pm
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Congratulations lady! all best luck in the world =) The store looks amazing!

posted by carolinaf on March 18th 2008 at 12:48pm
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this is shop is absolutely sensual. makes you want to curl up in a corner to hide when the doors shut.

posted by Jesse Lu on January 21st 2009 at 6:48pm
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