Once upon a time, there was online shopping. And then there was The RL Gang, an interactive virtual storybook from Ralph Lauren that lets you shop the latest back-to-school fashions using you and your child's imaginations. Launching in exclusive partnership with Bloomingdale's, the virtual storybook showcases 24 looks from the Ralph Lauren Childrenswear Fall collection.
Get a cyber-chronicle of the first-day-of-school adventures from eight very stylish characters. In addition to being a fun and engaging experience, The RL Gang digital format is enhanced with "click to purchase" capabilities that enable you to order your favorite fashions directly from the pages through RalphLauren.com and Bloomingdales.com. Fashions are also available in Ralph Lauren stores.
Taking the story—and the shopping—a step further, you can also choose to view a character's "virtual closet" to shop other similar looks from the Childrenswear Fall collection, which include preppy polos and novelty rugbys worn with vintage-inspired fleece hoodies and weathered denim for boys and plush hand-knit sweaters, plaid bubble dresses, and ultra-comfy quilted barn jackets paired with embellished leggings for girls. And if your kids love the storybook so much that they want you to read it to them before bed over and over (and over) again, you can purchase a hard copy of The RL Gang at www.tikatok.com/rlkids for $18.95.
Of course, what would a memorable story be without a happy ending? That's why, for the first month, 15% of all proceeds from the sale of the Childrenswear Fall collection on RalphLauren.com will benefit the Ellis Marsalis Center for Music located in The Musician's Village. Conceived in part by Harry Connick, Jr., The Musician's Village is a cornerstone of the Habitat for Humanity post-Katrina reconstruction of New Orleans, which is dedicated to the education and development of the next generation of New Orleans music enthusiasts and the preservation of New Orleans' unique musical heritage.
Finally— an online retail experience that boasts a "happily ever after!"