Did you know Urban Outfitters has become one of the largest retailers of vinyl records in the US? Now in a surprise move, Whole Foods announced they've joined the retro return to records aimed at a slightly older demographic, selling vinyl at five of their Los Angeles locations starting last week. This means alongside coconut water and organic dinosaur kale, shoppers will soon be able to pick up a selection of 12" records...
Whole Foods Market will be offering a wide selection of records, including Frank Sinatra, the Rolling Stones, Daft Punk and Bob Marley. Alongside vinyl records, shoppers will find a selection of LSTN Headphones, where for every pair sold, LSTN helps restore hearing to a person in need through the Starkey Hearing Foundation.
I don't know whether I'll be purchasing any records from Whole Foods, but I am definitely curious about perusing their musical selection catering to the average Whole Foods shopper (oh, I guess that would be me!). The LSTN Headphones, also available in the record section, align with the retailer's eco-lifestyles focus and are made from reclaimed, exotic woods sourced from furniture and flooring manufacturers. LSTN, a West Hollywood music startup hopes to find a niche at the grocery store in the same way TOMS shoes have staked claim in the end caps of the lifestyles section at the grocery retailer.
The record section will only be available at five of their 340 locations, in Los Angeles: Third and Fairfax, West Hollywood, Arroyo, Santa Barbara and Venice.
(Image: Timofeyev Alexander; LSTN)