Hayneedle Stores Store Profile

Store History

  • Founded: 2002
  • Founded by: Doug Nielsen, Mark Hasebroock, and Julie Mahloch
  • Headquarters: Omaha, NE

Our journey to a world-class brand started in 2002, when founders Doug Nielsen, Mark Hasebroock, and Julie Mahloch acquired Hammocks.com and began selling hammocks online. They saw the potential of launching more sites, each devoted to a product category. This became NetShops, where we continued to launch sites focused on home and outdoor living.

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